The Brand
A brand is a collection of images and ideas representing an economic producer, more specifically, it refers to the concrete symbols such as a name, logo, slogan, and design scheme.
Brand recognition and other reactions are created by the accumulation of experiences with the specific product or servise, both directly relating to its use and through the influence of advertising design.
The Space
Space is what contain objects (installations) and program (objective activities) and therefore it is a container.
The Space is a set of dimensions in which objects are separated and located, have size and shape, and through which they can move.
The Touch Point
The 'Touch Point' are a mediator between Brand and Audience.
i.e. - Info Counter
- Info kiosk
- Plasma with Audio Visual Presentation
- Object Contest such as 'wheel of fortune'
- Simulation games
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