Wednesday, November 2, 2011

Environmental Design

Advertising Environmental Design = Placed Based Marketing

Realizing Environmental Design from different perspective / discipline
  • Advertising Perspective
  • Architecture
  • Local Council / Town Planning
  • Landscape Designer
  • Interior Designer

Types of Environmental Design
  • For Thematic
  • For Tactical Sales & Promotion
  • For Public Relation

Types of Strategic Places for Advertising Environment Media
  • Fix Retail Place (MC Donald, KFC)
  • Organized Promotional Place (KLCC exhibition, PWTC)
  • Potential Public Amenities (Playground, Bus Stop)

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