Saturday, November 12, 2011

Bus Advertising & Bus Stop Advertising

Bus advertising and bus stop advertising are great advertising opportunity.
People standing at bus stop waiting for a bus and it will happen to look at the bus stop advertising which promotes the latest news.
There is no doubt that advertising is everywhere and it seems to be following us around!

Of course, most of us are unconscious to it - people generally see an advert and take in its content, but they'd forget where they saw it if you asked them a few hours later. It is all down to relevant advertising hitting us in the right place and at the right time and bus advertising does it in a very controlled but high impact way.

A panel on the side of a bus can cost anything from a few hundred pounds to many thousands - it all depends on the coverage and takes into account the display area, frequency and the number of vehicles in a particular campaign.

It seems that movie companies use this format a lot, because most locations where buses are seen have cinemas close by. It is also very easy for the consumer to make a decision on whether to travel to view a movie or visit a shop to see a brand of perfume or other consumer targeted item. This is why bus advertising is such a popular choice for those advertising wishing to reach consumers who can be influenced and make decisions quickly.

If people looking at bus advertising, do take advantage of any production and design help the outdoor advertising company can provide.

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