Creating a creative environment for brainstorming

What is a creative environment?
A creative environment is one where people feel comfortable in expressing their ideas and where constructive support is given in the development and analysis of those ideas.

You are in a creative environment when
- Your ideas are listened to and investigated before being judged.
- You feel appreciated when you suggest new ideas.
- You can suggest solutions to other groups without feeling like you are intruding.
- Your manager spends time with you and explains the reasons and politics behind projects.
- You are given the freedom to do your work in your own way.
- You are not observed or judged all the time.
- You do not have to pass all of your messages through your manager.
- Experimental methods are encouraged.
- You feel comfortable talking with anyone in your organization (top managers included).
- You feel comfortable talking to your subordinates without having to order them about.
- There is someone that will listen to your ideas.
- The generation of good ideas is rewarded, verbally or otherwise.
- You are treated with respect and as someone who can contribute to the organization.
- You are appreciated for what you do.
- You are appreciated for who you are.

How do you start creating this environment?
Of course, you say, this sounds great, but how can I create such an environment? The answer is simple (and nothing new!): do to others what you would like done to yourself. You will find that if you give creative space to other people, they will give you space to be creative back.

- You need to stop criticizing or prejudging other people's ideas and should actually encourage people to share them with you.
- It's your job to help people turn their unformed ideas into reality by giving encouragement and suggestions and by asking helpful questions.
- You must never steal their ideas or pretend they are your own or people will stop sharing their ideas with you.
- You must be bold and ask people for their ideas even if you appear slightly foolish for asking and even if you have a valid suggestion yourself. If you do not use their ideas, explain why not but remember to thank them anyway.
- Seeking opinions builds respect and confidence. It also builds a creative environment.
- "Seek first to understand, then to be understood."

Novelty, Creativity, Innovation and Invention

Novelty is the quality of being new. Although it may be said to have an objective dimension (e.g. a new style of art coming into being, such as abstract art or impressionism) it essentially exists in the subjective perceptions of individuals.

Creativity is the generation of new ideas or a new way of doing things.

Innovation is the process of making improvements by introducing something new, the realization of a creative idea in a social context. Innovation is a process by which an idea or invention is translated into a good or service for which people will pay. To be called an innovation, an idea must be replicable at an economical cost and must satisfy a specific need.

Invention is the act of finding out or inventing; contrivance or construction of that which has not before existed; as, the invention of logarithms; the invention of the art of printing.

Fidani Chocolatier

Pictures as below are the pictures that i found on the websites such as Google image and Fidani's company website. There are many types of chocolate that handmade by Fidani and some gift box of Fidani.

Chocolate of Fidani

Gift Box of Fidani

My brand for Bus Stop - [Fidani Chocolatier]

About Fidani

Their philosophy is to provide the utmost prestigious gifts to the high society group and of course the promising finest chocolate creations to the chocolate indulgers. Both the sender and recipient will certainly achieve their aspiration while gaining their desired value. 

Using imported ingredients from Belgium and the pureness of 100% cocoa butter, one can embrace the exotic aroma and rich chocolaty texture of pralines, truffles and specialties.

Fidani inspiringly epitomises the finest creations of hand-made chocolate. With ingredients imported from Belgium, and arty designs that further accentuate its tastefulness, each chocolate piece is delicately hand made into little celestial treats to serve and spoil all chocolate fans well. Conveying a brilliant vision to create a compulsive association between its chocolates and those who sought extraordinary confections, Fidani continues its sweet mission to produce luscious chocolates that would excite the senses, evoke the imagination and train the palates to recognize the genuine taste of quality chocolate. So here follows a taste of Fidani's chocolate heaven - a range of pleasant surprises, a token for all occasions, and above all, an exclusive paradise of true pleasure perfect.

Fidani is the No.1 handmade gourmet chocolate factory in Malaysia.

Chocolate Collections

The name that makes a great gift for everyone.

It's a matter of the Heart. Precious things need not always come in big packages. For special occasions, or simply to express your gratitude, Fidani chocolates sweetly express your appreciation to the receiving end. No more words needed.

Gift Box

A luscious gift in exchange for a smile.

Presenting exclusive savouries for the individual preference, pick from lavish collection of Fidani chocolates in visually enchanting boxes and let the tasteful sensations of  chocolates extend the good pleasures you intend for your recipients.

Gift Solution

Corporate Gifts - FIDANI outshines in its contemporary classic and elegant packaging with no room to worries about its ribbon, gift-card and even the carry bag.

Special Occasion - FIDANI's dazzling and vibrant collection has an array for your selection. The designs are customized exclusively for different occasions and usages.

The promise of quality 

Backed by extensive and continuous research by Chocolate Connoisseur, up-to-date technologies and professional staffs, Quantum Supplies sets exceptional standards in the quality and variety of chocolates. Fidani chocolates are meticulously prepared in strictly controlled hygienic conditions.

Deserving accreditation

FIDANI was first launched by former Prime Minister of Malaysia, Dato Tun Dr. Mahatir Mohammad at Genting Highlands.

Creativity

What is Creativity?
Creativity generates and/or recognises how best practice and imaginative ideas can be applied to different situations. It is the capacity to produce something new which is both unique and useful. Creativity is the experience of thinking, reacting, and working in an imaginative and innovation and originality, divergent thinking, and risk taking. Creativity is a central source of meaning in our lives. Most of the things that are interesting, important, and human are the result of creativity. When we're creative, we feel we are living more fully than during the rest of life.

How to be a creative person?

9 Attitudes of Highly Creative People:

1. Curiosity

2. Seeing problems as interesting and acceptable

3. Confronting challenge

4. Constructive discontent

5. Optimism

6. Suspending judgment

7. Seeing hurdles as leading to improvements and solutions

8. Perseverance

9. Flexible imagination

“You could resolve to start every day with a piece of inspiration – an article, a chapter of a book, an image – whatever you like. ”

Bus Advertising & Bus Stop Advertising

Bus advertising and bus stop advertising are great advertising opportunity.
People standing at bus stop waiting for a bus and it will happen to look at the bus stop advertising which promotes the latest news.
There is no doubt that advertising is everywhere and it seems to be following us around!

Of course, most of us are unconscious to it - people generally see an advert and take in its content, but they'd forget where they saw it if you asked them a few hours later. It is all down to relevant advertising hitting us in the right place and at the right time and bus advertising does it in a very controlled but high impact way.

A panel on the side of a bus can cost anything from a few hundred pounds to many thousands - it all depends on the coverage and takes into account the display area, frequency and the number of vehicles in a particular campaign.

It seems that movie companies use this format a lot, because most locations where buses are seen have cinemas close by. It is also very easy for the consumer to make a decision on whether to travel to view a movie or visit a shop to see a brand of perfume or other consumer targeted item. This is why bus advertising is such a popular choice for those advertising wishing to reach consumers who can be influenced and make decisions quickly.

If people looking at bus advertising, do take advantage of any production and design help the outdoor advertising company can provide.

Brand, Space, Touch Points and Traffic-Flow in Environmental Design

The Brand
A brand is a collection of images and ideas representing an economic producer, more specifically, it refers to the concrete symbols such as a name, logo, slogan, and design scheme.
Brand recognition and other reactions are created by the accumulation of experiences with the specific product or servise, both directly relating to its use and through the influence of advertising design.

The Space
Space is what contain objects (installations) and program (objective activities) and therefore it is a container.
The Space is a set of dimensions in which objects are separated and located, have size and shape, and through which they can move.

The Touch Point
The 'Touch Point' are a mediator between Brand and Audience.
i.e.       - Info Counter
            - Info kiosk
            - Plasma with Audio Visual Presentation
            - Object Contest such as 'wheel of fortune'
            - Simulation games

Creative Bus Stop Advertise

Bus Stop advertising is a great way to explore new ideas and way to market. Stepping away from the traditional way we advertise can really bring something new and create buzz for those brand.
Below have some Examples of Creative Bus Stop Advertising.

Bloody bus stop

Twist bus stop

Fitness First: Bus stop

McDonald’s: Bus stop

Ikea

Real Hip Hop: Black Power

Environmental Design

Advertising Environmental Design = Placed Based Marketing

Realizing Environmental Design from different perspective / discipline

• Advertising Perspective
• Architecture
• Local Council / Town Planning
• Landscape Designer
• Interior Designer

Types of Environmental Design

• For Thematic
• For Tactical Sales & Promotion
• For Public Relation

Types of Strategic Places for Advertising Environment Media

• Fix Retail Place (MC Donald, KFC)
• Organized Promotional Place (KLCC exhibition, PWTC)
• Potential Public Amenities (Playground, Bus Stop)