Environmental Design is a place based marketing that offers customer experiences in making contact with the brand. Successful environment design is a synergy between a building, landscape, or even a product and surroundings, to the benefit of both. Environmental design applies to outdoor design as well.
Why Environmental Design
- Real physically
- Relatively more spending time
- Real time activities
- Immersive experiential
- Can anticipate all 5 Senses
- Effective demonstration can be done
- Product can be tasted/tested
- Could be one to one communication
Discussion Topic
1. Space
2. Forms
3. Flows
4. Print Elements
5. Screen Elements
6. Human Elements
7. Surface Material
8. Technologies
9. The Future
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