Bus Advertise

In bus advertising, buses and their related infrastructure is a medium commonly used by advertisers to reach the public with their message. Usually, this takes the form of promoting commercial brands, but can also be used for public campaign messages. Buses may also be used as part of a political or promotional campaign, or as a tool in a commercial enterprise.

Creative uses of buses in advertising campaigns by various companies.

Copenhagen Zoo Bus Advertisement

Copenhagen-based ad agency created this realistic painting of a giant constrictor snake around a city bus.

Heineken Advertisement

Environmental Design

Environmental Design is a place based marketing that offers customer experiences in making contact with the brand. Successful environment design is a synergy between a building, landscape, or even a product and surroundings, to the benefit of both. Environmental design applies to outdoor design as well.

Why Environmental Design
- Real physically
- Relatively more spending time
- Real time activities
- Immersive experiential
- Can anticipate all 5 Senses
- Effective demonstration can be done
- Product can be tasted/tested
- Could be one to one communication

Discussion Topic
1. Space
2. Forms
3. Flows
4. Print Elements
5. Screen Elements
6. Human Elements
7. Surface Material
8. Technologies
9. The Future