Showing posts with label week 10. Show all posts
Showing posts with label week 10. Show all posts

Thursday, December 22, 2011

Le Modulor

The Modulor is an anthropometric scale of proportions devised by the Swiss-born French architect Le Corbusier (1887–1965).
It was developed as a visual bridge between two incompatible scales, the Imperial system and the Metric system. It is based on the height of an English man with his arm raised.
It was used as a system to set out a number of Le Corbusier's buildings and was later codified into two books.


Le Corbusier developed the Modulor in the long tradition of Vitruvius, Leonardo da Vinci's Vitruvian Man, the work of Leone Battista Alberti, and other attempts to discover mathematical proportions in the human body and then to use that knowledge to improve both the appearance and function of architecture.  The system is based on human measurements, the double unit, the Fibonacci numbers, and the golden ratio. Le Corbusier described it as a "range of harmonious measurements to suit the human scale, universally applicable to architecture and to mechanical things."
With the Modulor, Le Corbusier sought to introduce a scale of visual measures that would unite two virtually incompatible systems: the Anglo Saxon foot and inch and the French Metric system. Whilst he was intrigued by ancient civilisations who used measuring systems linked to the human body: elbow (cubit), finger (digit), thumb (inch) etc., he was troubled by the metre as a measure that was a forty-millionth part of the meridian of the earth.

Clever and Creative Bench Advertisements & Amazing Chair Designs

Creative uses of benches in advertising campaigns by various companies.

Becherovka “Get Closer” Bench
Becherovka is a traditional Czech liquor enjoyed my men and women. Long-term commucation stategy of Becherovka is captured is a slogan: Get closes. 
That’s why our Becherovka bench is specially designed to help people do just that.

Calgary Zoo Bench Advertisement
“The baby giraffe is here.”

“Heisse Tasse” means hot cup.

KitKat Bench advertisemen
Creative outdoor advertising by Nestle.

IKEA Bench Advertisement
Creative park bench advertisement for IKEA.

Book Bench Advertisement
The city of Istanbul is promoting reading with book benches. Benches that look like an open book have been placed around the city and on each bench which carry poems from 18 famous Turkish poets.


Chairs have evolved tremendously for thousands of years, as they shifted from being a symbol of state and dignity, to an item of ordinary use.
Chair design considers intended usage, ergonomics (how comfortable it is for the occupant), as well as non-ergonomic functional requirements such as size, stackability, foldability, weight, durability, stain resistance and artistic design.
Here are some examples of great chair design, from the sleekest you’ll ever see, to the funkiest and the just plain weird.

Shadow Chair

Silhouette Chair

Pata Chair

Pencil Chair

Magic Chair

Ghost Chair

Football Chair

Bulb Chair